It’s an exciting feeling when your website goes live. You play around with the navigation roll-overs, read over your copy again and again thinking “okay that’s good,” and test out your contact form. Then, likely, the next step you do is Google yourself. Then your heart drops, “Where’s my site?!”
I always get that phone call or email after a client’s site goes live and proceed to explain how Google works.
The basics of Google is simple: Google sends out robots or “bots” to comb a webpage/website for content, they then send the information back to Google who then uses their top-secret algorithm to return the best search results for their visitors.
Much of this algorithm isn’t so secret, like PageRank, which is how Google evaluates the importance of a site. If a site has a lot of pages linking to it, and vice-versa, then Google thinks it must be popular. That being said, Google then looks at the content of the page, your text, for keywords to get a sense of what the site is about.
If you have WordPress, install the plugin All in One SEO Pack and give Google a hand by specifying your keywords and descriptions for your posts and pages. If you have an e-commerce site like Magento, this is listed as the “Meta Info” tab on your products and pages. We’ll be posting more about how to optimize with keywords and descriptions in the coming weeks on our blog.
“But” you say, “I’m Googling my name, and its all over my page (or in my domain name). Surely, Google would show my site as the top result.” In response, I say, if you site has just gone live, give it time. It may take up to a week for your site to show up and index with Google. You can speed up the process by submitting your site to Google, placing Google Analytics on your website, and listing your business with Google Place for Business.